Internet marketing or online marketing refers to bring more value to the advertisers through drives traffic to their websites. Pay per click, Banner advertisements, E-mail marketing, SEO, SEM are the methodologies used for promoting products and services through the internet. Online marketing also enables you to use the internet to promote their business via websites, email, blogs, social media sites like LinkedIn, twitter, networking sites like Face book, Instagram, Pinterest and many more.
There has, of course, been a rapid rise in the number of eCommerce enterprises selling goods online. Some operate solely in the online sphere. Many others are bricks and mortar businesses that are also offering products and services via their websites.
Benefits Of Online Marketing
online marketing channels has the ability to measure from where certain visitors are acquired and interact with a website or landing page, how many visitors came and returned back!! how many visitors converted by buying or hiring a service from that website.
All such benefits one couldn’t be able to get who advertise traditionally.just have step by step look:
large audiences at Low costs comparatively to traditional advertising budgets
awareness of business brand, products or services by creating appealing consumer ads
Flexible and conveniently product reach to customers
Efficient statistical results at no costs
multiple advertising tools options as say PPC, email marketing, google maps for local searches
its a kind of oldest form of marketing -word of mouth- with the newest form of technology
Few years back running a small scale business and most importantly managing your business reputation was the hard task. The reason behind it was, people are hardly in believe on big brand products and to attain such big brands popularity for a small scale business owners is quite a difficult task. But businesses in now a days are much more able to connect with the masses and able to know what people says about them and what they want by implementing various social media networks. By using popular media platforms such as Facebook, Google+, LinkedIn, Twitter etc. business owners generate greater awareness about their products & services online.
Why does a business or company need social media?
I have seen that, generally youngsters and students use social channels to view stories, news and information of their favorite film stars, celebrities politicians etc. Its just a area of entertainment for everyone. but soon this area of entertainment has become area to increase brand awareness.
Whether you wish to connect your industry with other businesses! long term business looking for more sales and more money!Want to Increase brand awareness! Want to change low reputation into positive one! Trying to conjoin with your customers! Do what you want!!Be clear with your goals, build your profile, set your network, update your blog post and statuses, monitor your customer demands and make a huge difference in your social media campaign results.
Search Engine Optimization is the process of assimilating all search engine friendly elements, which are prominent for search engine algorithms into a website to improve the visibility of a web pages on organic (“natural” or un-paid) search engine result pages (SERPs).
SEO strategy makes your web pages and content more search engine friendly and visible to users who searching for terms relevant to your website on major search engines such as Google, Bing and Yahoo etc.
Search engine optimization can be categorized into two areas:
On-page – On-page optimization refers to website factors which comprise a web page, such as HTML code, textual content, and images.
Off-page optimization – Off-page optimization refers to back-links or incoming links.
If you are new to SEO? Just have a look on this video which helps you to understand about search engine optimization. It’ll quickly cover the basics:
Their are lots of other techniques of optimizing a web page to rank high on Google such as,
If it isn’t on google, it doesn’t exist. – Jimmi Wales (1966), co-founder of wikipedia
WHAT IS SEARCH ENGINE MARKETING?
Have you done with SEO? And now u think that you will start getting traffic, and your website will be top ranked? Well this is not all enough!Because the associated part of SEO is still not done yet!! Many people start with a good website and acquire a SEO service to make their website compatible to SEO algorithm.but, dint find necessary to go through with the another most imperative factor; i.e. Search Engine Marketing(SEM).
Search engine marketing is the process of marketing a business using paid advertisements that appears on search engine results pages (or SERPs). Advertisers set bid on keywords (phrases based on product or services), that users looking for specific products or services on major search engines, which gives advertiser the opportunity for their ads to display alongside results for those search queries.
SEO, PPC Comes Within SEM
SEM encompass different options available to use a search engine’s technology, including paid ads. SEM measures with search engines algorithm acts associated with researching, submitting and positioning a website within search engines. It includes things such as search engine optimization, paid listings and other website functionality that increase exposure and traffic to Website. SEM offers to pay based on clicks (you pay only for each click through the advertisement to your Web site). Ads in a successful SEM campaign will be display to those users specifically looking for your products or services, resulting in a higher conversion rate.
These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements provide users important information at-a-glance, such as price and reviews.
Why to pursue Content Marketing? Why not that traditional copy-write marketing?? Under which u write magnetic headlines, persuasive landing pages, and conversion-driven emails!!
Here is the answer…
But first of all to understand how content marketing works, we first have a look on a definition. then we can easily understand the difference between both,
Content marketing is a online program to create, publish and distribute free content for the purpose to attract targeted audience. content is closely based on business
product or services.
Components Of Content Marketing:
But in traditional advertising long content is used to propagate or publish the information about a brand to build a brand’s reputation.For the purpose of which they do the following:
Launch the magazine
Develop copies and pamphlets were distributed for free
Salesmen went door-to-door etc
That is why the pace of traditional marketing is fading day by day. Because the marketplace we live & deals today is totally different from which many of us has started, and as you know there has be a better way.